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Digital Strategies for Business: Leading the Next-Generation Enterprise

Overview

This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age.

This program is ideal for those:

  • Looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behavior
  • Interested in honing their skills while systematically implementing digital tools and technologies in their organization
  • Searching for solutions to navigate different aspects of a digital strategy across industries
  • Wishing to create value by implementing digital techniques to their current role and leveraging digital customer networks

Dates:  – 

Time Commitment: 2-4 hours per week

Format: Facilitated Online Course – Learn with a cohort and facilitator as new pre-recorded modules are released each week.

Administrative Fee: $250

Please visit our contact page to view frequently asked questions about our programs.

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Key Learnings

  • Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module: customers, competition, data, innovation, and value.

  • Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

  • Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers: accessing, engaging, customizing, connecting, and collaborating.

  • Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

  • Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

  • Data has become the key to competitive advantage. Learn how to leverage data and then optimize it to create value consistently.

  • What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyze big data and create value for your business.

  • Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

  • Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

  • What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organization's value proposition so it answers the why for your customers.

  • Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies: iPhone, Netflix, and Warby Parker.

  • Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

  • The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.

Agenda

Module 1: Five Domains of Digital Transformation

Module 2: Customer Networks and the New Path to Purchase

Module 3: Understanding Digital Customer Behaviors

Module 4: Platform Business Models

Module 5: Coopetition, Disintermediation, and Asymmetric Competitors

Module 6: Building Data as a Strategic Asset for Your Business

Module 7: Big Data at Work: New Data, New Tools, and Templates of Value

Module 8: Innovation through Experimentation: AB Test and Minimum Viable Value

Module 9: Translating the Lean Startup to Enterprise Scale Innovation

Module 10: Adapting Your Value Proposition

Module 11: Mastering Disruptive Business Models

Module 12: Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger

Module 13: Leadership and the Customer Value Imperative

Faculty

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Participants will need their Columbia UNI and password to enroll in this and other Alumni Edge programs. If you have forgotten your UNI or password or need help, please click here or contact edge@gsb.columbia.edu.

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Please visit our contact page to view frequently asked questions about our programs.