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Breakthrough Innovation

Overview

In this course, acquire the Systematic Inventive Thinking (SIT) methodology, one of the most popular and well-known methodologies for innovation that has been successfully applied by renowned organizations like Kraft, Shell, BASF, or Johnson & Johnson.

Build on the key principle that inventive solutions share common patterns, the SIT methodology is designed to help you rapidly innovate, achieve extraordinary results in product development, and solve complex business challenges.

By focusing on the core principles of SIT, you can significantly improve your product development pipeline and create a culture of innovation within your teams and organization.

Dates:  – 

Time Commitment: 6 hours per week

Format: Online, Asynchronous

Administrative Fee: $250

Please visit our contact page to view frequently asked questions about our programs.

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Key Learnings

  • Transform the way your team conducts brainstorming sessions
  • Overcome the biases encountered during product development
  • Use constraints to spur creativity when developing products
  • Use the patterns you see to develop products that can help you stay ahead of the market
  • Piggyback off current resources when developing a product in order to capture new value
  • Learn about the significant value that creativity provides organizations
  • Harness the power of experimentation, autonomy, diverse teams, and rewards structures to help organizations stimulate innovation and creativity

Agenda

Module 1: Introduction to Creativity

Module 2: Changing Your Mindset: An Introduction to Fixedness

Module 3: Tools for Generating Product Ideas

Module 4: Researching Creative Ideas to Turn Patterns into Tools and Understanding Process of Product Development Using the Function-Follows-Form Approach

Module 5: Product Development Using Subtraction Templates

Module 6: Product Development Using the Task Unification

Module 7: Product Development Using the Division Template

Module 8: The Importance of Creativity and Overcoming Barriers to Creativity

Faculty

Yoni Stern

SVP of Business Development, Systematic Inventive Thinking

Gita Johar

Vice Dean for Diversity, Equity, and Inclusion; Meyer Feldberg Professor of Business

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Participants will need their Columbia UNI and password to enroll in this and other Alumni Edge programs. If you have forgotten your UNI or password or need help, please click here or contact edge@gsb.columbia.edu.

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Please visit our contact page to view frequently asked questions about our programs.