The number 2

B2B Marketing Strategy


Because marketing to businesses is fundamentally different than marketing directly to consumers, it requires a different approach.

This program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision making for each stage of your go-to-market strategy.

You will walk away from the program with a B2B management toolkit that provides key tools to increase B2B effectiveness.

Dates:  – 

Time Commitment: 6 hours per week

Format: Facilitated Online Course – Learn with a cohort and facilitator as new pre-recorded modules are released each week.

Administrative Fee: $250

Please visit our contact page to view frequently asked questions about our programs.

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Key Learnings

  • Articulate your B2B brand’s value proposition

  • Allocate your marketing budget more effectively

  • Calculate the best offer price, with or without contracts

  • Evaluate an appropriate compensation plan for sales

  • Design the optimal go-to-market strategy, including sales force management

  • Differentiate, position, and build your B2B brand

  • Influence customers on the social media platforms they use and trust


Module 1: B2B Brands

Module 2: B2B Decision-Making Process

Module 3: B2B Go-to-Market Strategies

Module 4: B2B Sales Force Management

Module 5: B2B Pricing

Module 6: B2B Marketing Strategy and Competitive Advantage


Miklos Sarvary

Carson Family Professor of Business; Co-Faculty Director, Media and Technology Program

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Please visit our contact page to view frequently asked questions about our programs.