Because marketing to businesses is fundamentally different than marketing directly to consumers, it requires a different approach.
This program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision making for each stage of your go-to-market strategy.
You will walk away from the program with a B2B management toolkit that provides key tools to increase B2B effectiveness.
Time Commitment: 6 hours per week
Format: Online, Asynchronous
Administrative Fee: $250Enroll Now